Serious Eats
Selling cheeseburgers for $1 sounds like a good idea, especially for the consumer! After all, maintaining giant thunder-thighs isn't cheap.
So no doubt, in the eyes of the customer, cheaper is better. But Burger King's $1 double cheeseburger is no good for Burger King franchises.
That's why the franchises are now suing their corporate overlord, claiming the $1 special is forcing them to sell cheeseburgers at a loss.
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